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"It's really more about logic than imagination."
Massimo Vignelli on Design
Tuki
A Mumbai-based Pan-Asian cloud kitchen that promotes authentic cuisines using fresh, seasonal ingredients.
We worked with Tuki to create a distinguishable yet approachable brand in a crowded space of Pan Asian delivery restaurants. The rich comfort of Umami, the zing of spices and the sparing, yet vibrant use of colour in cooking, were all various inspirations to create an evocative visual language for Tuki.
Scope of Work
Branding & Identity, Packaging & Photography
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