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"It's really more about logic than imagination."
Massimo Vignelli on Design
Kora
Not every project that we work on materializes. One such exploration was to create a coffee brand that highlighted the sustainable farming wisdom of tribals and brought international attention to some of India’s most fertile lands – starting with the Koraput region of Odhisa.
With the increasing worldwide interest in Coffee culture and the Third Wave Coffee
movement, we worked on a fresh, global approach for the naming, branding and identity of a brand that highlight the little known, but exemplary region of Orissa, with the Kora Coffee concept.
Scope of Work
Branding & Identity
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